December 3, 2012
Giving Unique Corporate Gifts with Meaning
The holidays are a season of giving, and your clients and business partners have given your company so much. They’re the peanut butter to your jelly, the Bert to your Ernie and the Great Bambino to your baseball. Just like the greats, only one half of the equation is fine, but together the result is infamous. So how do you give a gift to somebody who has given you so much? Here are some fast corporate gift ideas to help show your appreciation in some creative and unique ways.
Let Them Take You With
The cooler the product, the more they’ll want to take it with them everywhere. And if the client or partner is excited about the gift then they’ll want to show it off to their friends. So if they’re going to take it with them, it’s great marketing to have your logo featured on the gift. Not only is it a reminder of your working relationship with the person or company, but it also gets your name out to people that your clients or partners interact with.
Consider your everyday routine and some of the things that you do daily. Then, think of the ad specialty products that could be made to give out as corporate gifts. Everybody carries a water bottle, needs a grocery bag or looks at a calendar, so why not put your name on it? Shop around for items with unique features that work with your brand. Maybe that means the water bottle has a filter built in or the grocery bag has extra compartments for added convenience. Remember that the small things make a huge difference.
A Relationship Reminder
Sending a gift is great. But when the gift has a special meaning attached, it means more and will be easily remembered in the future. Plus, you don’t have to spend a fortune to show that you care. Think of some of your favorite pairs of items. For example, send a hot chocolate gift set with the works (hot chocolate, cups, marshmallows, etc.) and a message saying “You’re the hot chocolate to our cold winter day.” A cute, clever or funny saying will grab their attention while showing how much they mean to you.
Hold a brainstorming session with your team to come up with some creative ideas of their favorite pairings, and sayings to go along with the gift. You’ll be astonished at some of the creative ideas that can flow from the brainstorming session. Plus, sometimes all your clients and partners need is a simple gift that shows you put thought behind it.
Something That Lives On
If the gift can live on then hopefully your relationship can, too. That’s why you should give something that has longevity. Plus, the client or partner will be reminded of you every time they see it. For example, a plant that looks pretty and requires little care is a great gift and constant reminder of your company. Try something that requires little care and can be hung inside, like the Christmas Cactus. It may sound brutal, but it’s really just a pretty plant with a festive name. Add a special note to the plant and you’ve got a perfect corporate gift.
